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CONTENT MARKETING

Make your content a traffic magnet!

What is content marketing and why it's splendid

Content marketing is a way to generate brand awareness and loyalty by taking text-based and other types of communication to an appropriate audience. It involves making data-driven decisions on the marketing potential of a brand, followed by creation and distribution of content. That is what helps achieve leads and sales in the end.

Taking content marketing seriously allows you to use your website, search engines, content-hosting and social-media platforms for connecting profitably with people. You can draw them to articles, advertisements and social posts, and create that buzz going for you! With the right content in the right place, conversion become easy.

Is your content marketing solution making you happy?

In the digital world, companies realise they can reach people's personal devices easily, but lack the strategies to stand out consistently or get recognised easily. Content marketing has a purpose. It should expand your audience and add value to your brand image. There are several ways to do that. Whether it is SEO copywriting for organic search results or creative ads that attract eyeballs, investing in a content marketing agency gives you the scope to play with ideas.

Getting benefits from content marketing requires a comprehensive approach. Strategies may differ from company to company, but content marketing is always about capturing the metrics that help drive traffic towards the sales funnel - like any other digital marketing strategy.

If you are falling short of good returns on your marketing investment, chances are that your content needs a relook. It is the backbone of engagement, be it videos, infographics, banners or articles. If you are failing to generate the views you need, it could even be despite great content. Keen focus is required on user metrics reporting tools, publishing tools and distribution.

Any real benefits of content marketing?

A professional content marketing service that yields results is all about identifying potential, creating relevant content, publishing and distributing on high-traffic web pages. Needless to say, competition is high. A well-managed programme is not just about great writing skills. It begins, much like any other digital marketing method, from data. Analytics drives every good decision that a content manager takes while choosing channels, topics of content, segmenting audiences and optimising 'search'.

By working closely with SEO specialists, social media marketers and paid ad managers, a content marketer controls the writing process to generate business results.

With the right mix of information, your content can make masses curious and eager to visit your content repeatedly. You can work on positive emotions, educate the audience about your products, or solve a problem - it all helps achieve brand recognition and trust.

The Digital Expo process - what makes us 'click'?

Digital Expo uses bespoke strategies to provide content marketing services in an innovative way - we respond to your needs with a solution. We promote your ideas, products, and enhance your engagement model
to meet challenging targets.

We use accurate metrics and makes sure that your content marketing strategies produce results. Thanks to not just a creative, but an information-driven content marketing process at Digital Expo!
Based in Melbourne, Australia, Digital Expo has specialised services worldwide and focuses on local as well
as global markets.

SEO copywriter

Unless you have a vivid presence on search engine results, chances are that your content marketing needs work. Digital Expo specialises in SEO copywriting services to ensure good search rankings for your web pages and third-party content. Our SEO content marketing stays focused on one fact: every time search engine users look for what they need, the search engine does its best to locate the most relevant web pages for them.

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Social media writer

A social media content marketing strategy is crucial to B2C and B2B brands, as they offer a large audience and the opportunity to tap real-time sentiments. Social media writers at Digital Expo manage your content and align with a context that drives your digital marketing forward.

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Advertising copywriter

Social media and search engines provide great opportunities to advertise your content. Whether or not you are selling a product, you could be behind the content that is about to go viral! Digital Expo manages corporate social media accounts to monetise the platforms for maximum views and boosts your marketing ROI. However for that, ad copywriting services or content advertising is the very backbone.

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How it works

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Image Researching your industry
Image Strategy Session
Image Conversion Plan
Image Sales Copyriting
Image Content Upload
Image Tracking Monitoring

Our Services