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EMAIL MARKETING

Drive maximum traffic by spending the minimum!

What is email marketing and why it's splendid

Email marketing is the act of sending emails to establish a connect between people and brands, promote products and services, and nurture interest - ultimately moving leads effectively through the sales funnel.

Email marketing strategies are essentially data driven. Many email automation tools are available along with data management tools. In-built metrics is really powerful, especially when combined with effective email content. It can really generate clicks and boost your sales. In fact, email is the cheapest way to reach the maximum number of people and boost your digital marketing ROI cost effectively - that is, if you have someone who knows how to use it!

Is your email marketing solution making you happy?

You may have heard that bulk email campaigns did not produce the expected results despite a sizeable expenditure in many cases. However, email marketing is not the one to blame for little or no returns on marketing investments. It is not unusual to fail at email marketing, especially for small companies relying on individuals with expertise in a different area.

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Any real benefits of email marketing?

It is well known that email is one of the cheapest ways to reach a huge number of people. With professional email marketing services, you will find ways to ensure you have the right message, reach the right people and provide them contextual information.

While it takes some budgetary consideration to analyse your marketing spend on paid ads and offline banners, the cheapest alternative - email - saves you money, and knowing some email marketing tips takes you a long way into getting results.

The Digital Expo process - what makes us 'click'?

Digital Expo uses bespoke strategies with experienced professional consultants to provide email marketing services in an innovative way - we respond to your needs with a solution. We promote your products, add great brand value, and enhance your email marketing performance to meet challenging targets.

We focus on well-defined target markets and make sure your email marketing strategy produces results from both, desktop and mobile users. Thanks to a heavily information-driven process at Digital Expo!

Based in Melbourne, Australia, Digital Expo has specialised services worldwide and focuses on local as well as global markets.

Lead generation

You might have heard that getting people to take notice of your brand is easier said than done. That is why lead generation is a tough challenge for some. Through email marketing, it might be easy to reach a lot of people, but a well informed email-marketing strategy is crucial to get those people to convert into leads.

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Promotional emails

Promotional emails are useful to establish presence based on your strengths as an organization. With your vision set on creating some kind of value, you need to be able to communicate precisely to a carefully selected audience. Digital Expo helps you identify potential targets and create a message that will deliver the message smoothly.

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A/B testing

As part of our email marketing services, we ensure you are able to grab all the advantages of email marketing through A/B testing. It ensures that before you send an email, you find out which of your strategies will work the best. Digital Expo offers a data-driven email marketing strategy. If a particular combination of elements (subject line, graphics, colours, etc.) works better for the select audience, we can tell so without a guessing game.

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